To be the Bank of the people
Delivering Innovative banking products and services by consistent improvement of technology, process and people
Uplift villagers and rural masses
Based on Co-operative principles and values to be the role model of co-operative banks

C - Concern for the people; commitment to social development.
O - Offer best quality banking service.
O - Operational accessibility to all.
P - People friendly products and activities.
E - Ethics and justice to customers.
R - Responsibility towards the down trodden.
A - Acceptance and accommodation of haves and have-nots.
T - Technological up gradation and advancement.
I - Innovation and Excellence.
V - Vibrant and proactive banking institution.
E - Empower the masses – Enrich society.